It’s nearly the end of November and we’re all putting in the final push to complete our annual sales goals. But have you started thinking about the coming new year? Lots has changed dramatically in the online marketing arena in 2010. Social media went from being a buzz word your savvy techy friends were tossing around to the tool driving your entire marketing plan. Gone are the days when your business, local or global, could ignore the likes of Facebook and Twitter.
As the year comes to a close, be sure to take stock of your marketing dollars. What has worked successfully for you in marketing online this year? What has produced the most measurable results? (you did measure your results right?) Is there a better way to use social media tools such Facebook, Twitter, or LinkedIn to create a more effective and measurable result? If you’re doing your social media marketing inhouse, is it working well for you? Have you considered hiring someone to do your social media marketing for you? If you have hired outside help, do you need to make any adjustments for the new year?
If you didn’t measure your marketing this past year, start a strategic marketing plan with measurable goals.
What will you be doing to improve your profitability in 2011. Let me know in the comment area below
There are a growing number of social media sites being used by businesses in their company marketing efforts. The secret to using social media effectively is not to be everywhere, but instead to have an online presence where your current and prospective customers are online. Contrary to what many believe- Facebook is not just for college students or for personal use. Facebook is increasingly being used by companies in many creative ways such as to build their brand image, to drive traffic to their website and blogs, to announce or get feedback on new products, manage their online reputation, attract employees, communicate company information, and as a means to intercept potential prospects. For many companies, this increased company communication is leading to enhanced relationships with current and prospective customers. In this article, I will outline how a planned internet marketing approach can lead to positive results for your business. I will begin the article by addressing a few common misperceptions about Facebook that I hear most frequently from my clients. Next, I will detail how to use and set up the various sections of a Facebook account. I will conclude with several recommended applications that will add functionality to your company Facebook page.
After listening to a few webinars from Robert Plank and Paul Counts, I’m realizing that finding a niche is truly the first step to building an online business. Developing my reputation as an expert in a specific area isn’t difficult. Since my niche is where I’ll reside for awhile, I want it to be something that I’m passionate about. No point in becoming an expert or developing a niche in an area I don’t thorough enjoy. Folks can TELL. Folks can sense if you don’t love what you do.
Over the past few months, I’ve been sensing it is time to take my business in a fresh direction. After 10 years selling, developing and designing websites, social media is taking marketing on the web to a different place. While I’ve always recognized SEO (search engine optimization) as an important component of website design and development, it wasn’t the only key to the success of a quality website. The online environment has changed again. Five years ago creating SEO for your website was often more time consuming that it was worth (for a small to medium-sized business). Today, it is much easier for a business to learn and to succeed at improving their search engine rankings. And today it is critical to be part of the discussion in a multitude of social media locations.
It’s nearly the end of November and we’re all putting in the final push to complete our annual sales goals. But have you started thinking about the coming new year? Lots has changed dramatically in the online marketing arena in 2010. Social media went from being a buzz word your savvy techy friends were tossing around to the tool driving your entire marketing plan. Gone are the days when your business, local or global, could ignore the likes of Facebook and Twitter.
