The frustration cannot be explained when the important email you’re waiting for (and know was already sent) doesn’t appear in your Gmail nearly immediately. Or worse yet. That important email ends up in your spam or junkmail folder.
For local business owners, having leads not show up at the top level of your email in-box can cost you sales.
Most public email providers, like Gmail, have their own spam filter algorithms that save user from hundreds of junk emails as well as nasty viruses. Sometimes Gmail mistakenly labels an email from a frequent forwarder (like your website domain) as a spammer and moves the emails into your spam or junkmail folder.
To correct Gmail’s misdirect, you want to add a filter to Gmail to WHITELIST the important email address or domain name.