Yep, that is exactly how I feel when I get caught up in all the technical bells and whistles involved in online marketing today. While a good looking website that is easy to navigate is important, it is not the MOST important aspect of marketing. What is WRITTEN in the website is most important. That means content. The same is true for article marketing, Facebook, Twitter, blogging, etc. And today, content also includes images along with the text.
Copyblogger did a great job of visually sharing how, over the years, nothing has changed. In online marketing, it’s the content, stupid . . .