If you are in the process of developing or improving the website for your business, then you’ve probably heard the phrase, “content is king.” However, do you understand exactly why your website’s content is so imperative to its success? Here are five reasons why creating amazing content for your website is imperative to its success online.
Conveys a clear message.
This may seem obvious, but many people miss the boat on the concept of getting a message across. It’s not enough to attract attention with a catchy slogan or a slick story. When it comes down to it, those are just words that must be backed up with clear meaning about the purpose and scope of your site. Good content will actually inform your potential customers about your business, and assure them they can count on your website (and eventually your business) to provide what they are looking for.
High quality content will help you establish your voice in the industry. When you provide valuable information in an effective way, you automatically have an air of authority with your site visitors. This type of credibility can help make you an online leader in your industry.
Keeps people coming back for more.
One of the most important jobs your website has is to mediate an ongoing relationship between you and your site visitors. Informative, entertaining, and relevant web page content will keep your visitors engaged on the page for longer and thus reduce their bounce rate (another Google search engine measure). It will also inspire them to check in periodically for new content. Quality or sticky content is a very effective way for you to stay in touch with your audience and develop lasting relationships. Returning website visitors goes a long way in keeping your brand at the top of the minds of your potential customers.
Encourages better search engine optimization (SEO)
Search engine optimization is a term used for the process of making your website visible and relevant to search engines such as Google, Bing and Yahoo. Quality SEO is how people will naturally find your website when they search the web for a term,, keyword, or phrase related to your business product or service. Part of SEO is weaving your keywords or phrases into your website content . More and more, search engines are primarily looking for quality content to provide their searchers. By meeting that need, you’ll be more likely to be better ranked in the search engines for your keywords or phrases.
Incites customer action
Good web content includes a strong call to action inviting your website visitors to engage even more. Additionally, a call to action will instruct your visitors what you desire for them to do next. A call to action can be a
- phone number to call,
- an email form to fill out, or
- any action driving your clients closer to their next purchase from your business.
A call to action is easy to neglect in your content. When a visitor takes the time to read your excellent content, they are often looking for a way to contact you. The great value of an effective call to action is a traceable metric to determine the success of your website content in producing more more leads or foot traffic into your business.
When it comes to building your brand, your website is one of your most powerful marketing tools. Make sure you get the best of the best by contacting the experienced professionals at Premier Design Website to handle all of your web design needs. You can reach us at firstname.lastname@example.org