After listening to a few webinars from Robert Plank and Paul Counts, I’m realizing that finding a niche is truly the first step to building an online business. Developing my reputation as an expert in a specific area isn’t difficult. Since my niche is where I’ll reside for awhile, I want it to be something that I’m passionate about. No point in becoming an expert or developing a niche in an area I don’t thorough enjoy. Folks can TELL. Folks can sense if you don’t love what you do. [Read more…]
Over the past few months, I’ve been sensing it is time to take my business in a fresh direction. After 10 years selling, developing and designing websites, social media is taking marketing on the web to a different place. While I’ve always recognized SEO (search engine optimization) as an important component of website design and development, it wasn’t the only key to the success of a quality website. The online environment has changed again. Five years ago creating SEO for your website was often more time consuming that it was worth (for a small to medium-sized business). Today, it is much easier for a business to learn and to succeed at improving their search engine rankings. And today it is critical to be part of the discussion in a multitude of social media locations.