Now that you have your Facebook Like / Fan page going strong, you’re probably noticing strange and sometimes offensive comments popping up. In addition, Facebook’s spam filter may also be filtering out quality posts made by your fans. Mari Smith does a great job sharing how to control these posts:
Great info from guest blogger: Wayne Kessler
There are a growing number of social media sites being used by businesses in their company marketing efforts. The secret to using social media effectively is not to be everywhere, but instead to have an online presence where your current and prospective customers are online. Contrary to what many believe- Facebook is not just for college students or for personal use. Facebook is increasingly being used by companies in many creative ways such as to build their brand image, to drive traffic to their website and blogs, to announce or get feedback on new products, manage their online reputation, attract employees, communicate company information, and as a means to intercept potential prospects. For many companies, this increased company communication is leading to enhanced relationships with current and prospective customers. In this article, I will outline how a planned internet marketing approach can lead to positive results for your business. I will begin the article by addressing a few common misperceptions about Facebook that I hear most frequently from my clients. Next, I will detail how to use and set up the various sections of a Facebook account. I will conclude with several recommended applications that will add functionality to your company Facebook page. [Read more…]
I’ve been testing the waters to outsource some of the more tedious programming work I do. It’s been a stretch for me to release the details to someone else – especially someone I don’t personally know. In the past few months, the experience has been rewarding. With a little bit of supervision, the programmer relieved me of hours of work. However, this week, I didn’t have that same rewarding experience. In fact, it was frustrating. In hindsight, I found three mistakes I made. [Read more…]
Tired of each blog post taking the whole of your front page or your homepage? Try adding the MORE tag after the first paragraph or so. The MORE tag in WordPress allows reader to get a taste of your blog post and click on CONTINUE READING to read more of your post. I put this short video together for you to give you the step by step. Enjoy!
Today, I was discussing with my teenager how to begin a science research project. Later I realized this process applies to putting together a quality blogging. Here are the steps for both projects:
1. What is the question you want to answer?
For a science project, you’re looking for an area to research further either through experimentation or research. Putting the topic into a question format helps drive the next steps in the process.
For your blog, you want to answer a pressing question from your audience. Where is their greatest pain? What is it that is preventing action in your audience? [Read more…]
In this age of Facebook, email, instant messaging, and even webinars, meeting face-to-face may seem to have lost its luster. However human nature hasn’t changed. While we enjoy the day-to-day collaboration our online tools provide, we still crave a warm handshake and to see that email business associate really looks like we imagined.
I had forgotten this need until I attended the Instant Media Profits Workshop this weekend. After reaping huge benefits from the event, I thought back to what motivated me to FINALLY get there in the first place.
Reason #1 – Meet New Folks
I was impressed with the variety of people at the conference this weekend. Used to be anything to do with computers involved 90% men and the rest women with most of them being under the age of 30. This adventure brought out people of all shapes and sizes, backgrounds and ages, social economics and experience. Even though the leaders of the event fit my initial description (male and under 30), the participants livened things up through their variety. During breaks and meals we got to know each other.
Reason #2 – Build Trust in Person
In marketing we’re aiming to help folks like, know, and trust us, nothing beat shakes someone’s hand and looking them in the eye with a great big smile because you’re glad to meet them or see them again. Some folks are difficult to read or get to know from just an initial greeting. I found there were folks it took me most of the weekend to establish a workable relationship while others warmed up immediately. Again, it’s just human nature. Some of us are extroverts and some of us are introverts.
Reason # 3 – Generate New Ideas
One of the big pros of getting around new folks is to generate new ideas. I find I sometimes stagnate in my own little world when all the hot air is my own. Taking the time to listen to others and what they are doing in their business provides a new infusion of mojo for my own business. It aids in seeing a bigger vision and expanding from the humdrum repetitiveness of day to day work.
Reason #4 – Step Away From the Computer
Taking a break from email and working on a project brings me back fresh (but necessarily rested). Attending an event motivates me to finish my current projects, provide better service to my customers, and start a few new ideas I might have had on hold. The few days away from business are enough to start back with gusto.
What are some of the reasons you have for attending physical events? Leave a comment below with your favorite.
After listening to a few webinars from Robert Plank and Paul Counts, I’m realizing that finding a niche is truly the first step to building an online business. Developing my reputation as an expert in a specific area isn’t difficult. Since my niche is where I’ll reside for awhile, I want it to be something that I’m passionate about. No point in becoming an expert or developing a niche in an area I don’t thorough enjoy. Folks can TELL. Folks can sense if you don’t love what you do. [Read more…]
Over the past few months, I’ve been sensing it is time to take my business in a fresh direction. After 10 years selling, developing and designing websites, social media is taking marketing on the web to a different place. While I’ve always recognized SEO (search engine optimization) as an important component of website design and development, it wasn’t the only key to the success of a quality website. The online environment has changed again. Five years ago creating SEO for your website was often more time consuming that it was worth (for a small to medium-sized business). Today, it is much easier for a business to learn and to succeed at improving their search engine rankings. And today it is critical to be part of the discussion in a multitude of social media locations.