Marketing your blog is not all that hard to do. However if you want your blog to do well, you have to be persistent. You cannot just make a post and forget about it. I know this because I’ve done it in years past. By continually updating and marketing your blog, it can become popular and attract a strong following. There are some great ways for effective blogging techniques.
Be a Reporter
Interviewing people and posting it on your blog is an excellent way to market it. Just be sure the people you interview pertain to the market or niche of your blog. Look for the movers, the shakers, the innovators. You want all of your posts to be relevant, including any interviews you might do. For example, if your blog market was bathroom remodels, and you did an interview with the owner of Kohler faucets; that would definitely pertain to your market. Interviews can be written, video, audio or all of the above. Be sure to ask your interviewee to add a link back to your blog post to their own blog or website. It is a win-win for both you and the interviewee.
Share the Latest News
If you hear any news on the market of your blog, be sure that you post it. Everyone loves news. Many readers are looking for a singular source for the latest information about your niche or market. With as quickly as information is changing and available online, sharing the latest with your reader is a terrific way to gather more readers as well as serve your current reader community.
You Could Be a Winner
Contests are another way you may effectively market your blog. Having contests on various things is a lot of fun. Get creative. Contest provide another pull to keep your readers coming back. Everyone loves to win things. You can also make the prizes you are giving away relevant to the market you are promoting on your blog.
Be Your Own Unique Self
While good content is something that you will need for your blog, you also want to ensure that it is original content as well. You cannot produce a blog with something that is copied and which you do not own the rights. Plagiarism will get you in trouble with Google as well as the person who originally wrote the content. Be sure your content is uniquely yours without duplication elsewhere.
Be My Guest
Guest blogging offers you an opportunity to share your knowledge about your niche outside your blog while draw a new group of readers back for more. Select blogs in the same market or niche or even in a related area. If you contact the owner with a few pre-written blog posts, they have can quickly access if you are a match for their audience. You can also consider inviting guest bloggers to your own blog. Guests bloggers can offer different flavor or additional dimension you had not considered. Guest bloggers are a great way to keep your blog fresh.
Blogging marketing is all about persistence and uniqueness. These five techniques are great tools to apply to your blog and increase your popularity with your readership. However, you may have thought of some additional methods. In the comment area below, chat about what you would add or change about this list?