Gravity forms emails responses or entries from their forms. It’s one of the most important aspects of your website. Those leads, registration or simply contacts are vital to your local business. However, email is not perfect. Occasionally email services go down or emails get lost. With Gravity Forms, your data is saved in the backend of WordPress.
With the increase of social media has come the increase of verifying your association with your website. Many social sites, like Google Authorship and Pinterest, are using meta tags as a means to demonstrate you truly do have authorship access to your website.
They give you the alternative method of downloading a file to add to FTP to your main website folder. If you’re like me, adding someone else’s file to my website makes me nervous. I don’t want to open up my site to be hacked. Besides, it seems cumbersome to have to download a file and then upload to my website.
Adding a meta tag to my index file is much simpler – and easier still since my blog and website is based on the Genesis platform. Here is a quick example of how to add a meta tag to the header for Pinterest. This method will work with Google Webmaster Tools, Google Authorship, Facebook, or any other website using Meta Tags for verification.
Get Meta Tag Coding
Make sure you chose the option for Meta tag (and not a file download). When you’re editing your profile in Pinterest, you can include your website URL / address. However you are asked to verify it. Be sure to click on the red VERIFY BY META TAG. Your verification Meta Tag is revealed and you’ll need to copy it. Be sure to keep this window open while you add the code to your website.
Adding Meta Tag to Your Website
Using the Genesis framework makes adding Meta Tag code simple and easy. Log into your WordPress dashboard. Go to Genesis on the navigation and select THEME SETTINGS.
Scroll down until you find HEADER AND FOOTER SCRIPTS. You want to PASTE your Meta Tag code into the top box under ENTER SCRIPTS OR CODE YOU WOULD LIKE OUTPUT TO wp_head(); Then don’t forget to click SAVE to finish.
This is simple for Genesis. If you don’t use the Genesis framework, you’ll want to
- find the header.php file,
- add the Meta Tage code at the end of the code already in the file,
- save and u
- pload the new file to your website server.
Verify the Meta Tags Code is Live
Either way you add the Meta Tags code, you’ll want to finish by verifying it on Pinterest (or which over social media you started to verify). Click on the red COMPLETE VERIFICATION button.
After clicking the red COMPLETE VERIFICATION button, Pinterest may revert to your Basic Info page. To check if it worked, simply click on EDIT PROFILE. You’ll see a checkmark and SITE VERIFIED next to your website URL
That’s one verification with Meta Tags down. How many other social sites do you have to verify for your website or blog? Share in the comments below!
Every website wants to capture their readers attention quickly. Search engines are rewarding pages which receive longer viewing time. What better way to create stickiness and captivate your audience than through video.
Why Add More Videos
Stickiness is playing a greater and greater role in SEO (Search Engine Optimization). Stickiness is how long a viewer stays on each page. You can create great copy for them to read or a video for them to watch. An ABOUT ME video on your WordPress sidebar widgets is another great way to occupy your audience with great information so they want to stay on your page even longer. Your reader is curious about your company or blog. That’s why they came to your website in the first place. Give them a reason to know, like and trust you through an ABOUT ME video.
How to Add More Videos
YouTube (which is owned by Google now) makes it easy for the user to upload a video and share it on their WordPress website.
The latest WordPress upgrade has made it even easier to include video in a post or page. Simple add a link to YouTube video in your blog post or page. No additional coding required.
But what if you’d like to add a YouTube video to the sidebar of your website? Or to another widget location? You can simply embed the YouTube code into a TEXT widget. This is a bit more complex, but still simple to do.
To further increase the video views, be sure to add a PLAY VIDEO link right below the YouTube video. The link helps reduces confusion for your readers. Here’s the code I’m using:
Play Video </a></div>
Enjoy this quick video with the step by step tutorial.
Share in the comments below how you have been adding more videos to your website. Have you added an ABOUT ME video? We’d love to see it!
Once you have become practiced at blogging, having a guest blogger add some of their quality content to your website refreshes your content. Guest blogging is a terrific way to trade your knowledge with someone else’s and create quality links back to your website.
As a small local business, you may have more than one employee publishing information to your blog or website. WordPress does an excellent job creating useful user roles for a variety of applications. Here are the user roles and generally what each of them do:
Manages all aspects of website and can change anything from widgets and plugins to posts and pages
Writes, edits, publishes posts and pages for themselves and others
Writes, edits, publishes their own post (no access to pages)
Writes and edits their own post. Cannot PUBLISH posts or access pages.
Only manages own profile. No access to writing posts or pages
If you’d like more technical details about these roles, be sure to check out the WordPress Codex. But don’t get lost in all the geek speak.
Today’s video takes you step by step through how to add each type of user. The video also shares how you can apply each of these different roles in your small local business or with simple guest blogging.
Do you add guest bloggers to your WordPress website or blog? Let us know in comments below . . .
When I opened up my Gmail today, I had a new look and feel to absorb. Google has decided to selectively sort your email for you into tabs. You can keep or toss the changes and even move senders between tabs.
Gmail now offers you five tabs across the top of your email box. It’s starts with three, but you can expand to five. The new Gmail Tabs are:
Changing what emails arrive at which tab is simply a matter of dragging and dropping.
This change will also modify your inbox on your iPhone or Android device. It appears only your primary tab will show up on your mobile device
Enjoy this quick video to learn more about the new Gmail tabs. When you’re through, let me know what your thoughts on the new Gmail tabs.
Having a website for your local small business today is no longer an option. Few folks have the yellow pages around any more and are looking to find local businesses on their smart phone, iPad, and laptop. If your business doesn’t have an online home then you’re losing valuable potential income.
In my experience, local small businesses struggle with 3 mistakes once they decide to get a website.
First business website mistake #1:
Get your website designed by a part-time teenager or relative who has little experience and will even complete (maybe some day) your website for free.
When your vintage Ford Mustang is needing repairs, you don’t take it over take it to the kid next door because he is taking a mechanics class in high school. The same is true with your valuable website. You’re going to be offering and showing your precious local small business to the entire online community. You want your online representation of your business to shine.
What to do instead:
Choose carefully. Find a web designer who has experience designing websites. And more importantly designing websites you LIKE. Ask other local business owners who they used for their websites.
As a local business owner, you want to make sure your business image is reflected professionally. While it might seem like a simple process to throw a website together, a professional can share and guide you with the best options for your business. They may also help you skip over some of the pitfalls that may come from poor planning, poor design and poor SEO (search engine optimization – think Google).
First business website mistake #2:
Building the website yourself.
You are smart enough to build your own local small business so developing a great website can’t be that hard. Whether you spend late nights learning how to design and code your own website from scratch or you bought into one of the “free”website options being advertised everywhere, you’ve invested your valuable time and effort into an ever-changing and technically challenging marketing tool. You have to climb the steep learning curve of whatever website system you are learning. It can be very frustrating!
What to do instead:
Instead of investing your creative talents into something outside your local small business expertise, hire a website designer to do your website for you. Use the time you would have spent on the website creating and serving in your local small business – where you are the expert. Only you can lead and build your local small business, but a professional website designer can easily build a great website for you without the huge time expenditure on your part.
Having someone else develop your website frees you from keeping up with all the latest technical and design changes and updates, too. Wouldn’t you rather call someone to figure out why Google crashed your website overnight and losing a day of money making work on your local small business.
First business website mistake # 3:
Going overboard and insisting on using a high end PR firm (or the most expensive marketing company in town) to make sure you have every imaginable bell and whistle on your small business website.
Adding factors like music and moving actions or Flash throughout the site as well as insisting on a lot of complex content upfront distracts your website visitor from the primary purpose of your website – to make more profit. Eventually you get so bogged down in the perfect and huge website, that nothing happens.
What to do instead:
Consider what results from your website would make it successful. Is it more traffic through your front door? More leads to your sales force? Better attendance at your next show?
Keep your initial website as simple as possible. You can always add to and improve it, but first you need to have a website live.
Talk to a few different website designers recommended by fellow local businesses. Interview them and compare their pricing. Give them the marching orders and get the website live.
If you’ve made some of these mistakes, don’t despair. There are a lot of qualified, reasonably priced website designers ready to help you create the website you need.
When I went to log into my Google Account for Gmail today, this was the image Google was showing me beside the sign-in box:
I realized as I was reading through the text that this image was a concept I had tried to explain many times.
While I can see one username and password as a security nightmare, the ease and simplicity of a single item to remember dwarfs the concern. Beside Google has a number of security precautions you can enable, including having Google ring your phone with a code every time you log-in. So for you, dear reader, I’ve created a list of reasons your webmaster desires for you to have the ONE password for all of Google.
By creating a Google+ account under one username and password, you can show your photo next to your articles, blogs, etc. when they appear on a Google search. Studies are showing more folks are clicking the links with the author’s photo next to them.
Knowing who, how, and from where someone is visiting your website are important metrics for any business to measure. Have a simple, but in-depth interface to do the measuring can be expensive – unless you using Google Analytics. A free website metrics tool, Google Analytics can provide analysis of your website visits, keywords, and even web browsers used. If you haven’t created and placed the tracking yourself, your webmaster can easily do it and add you as an administrator. All using your one Google username and password.
When Google purchased YouTube a few years back , I noticed it didn’t take them long before our YouTube accounts were connected to our Google account. This can be a challenge if you have more than one YouTube account today since you will need a separate Google account for each. This transition has caused difficulties for clients who had to rediscover their YouTube accounts after the need for the SEO connection became apparent. Your best bet it to consolidate to ONE YouTube account. YouTube is currently testing have multiple administrators managing a channel.
Google+ may still be the new social media game in town, but with Google continuing the extend and improve features like Google Hangouts, Google Pages, and Google+ Local, if you haven’t setup an account by now, you will want to set started. Google+ interaction also improves your Google Authorship and potentially your Google search rankings as well. Since Burst Media announced in April 2013 that Google+ has more users now than Twitter, this newer social media site it picking up steam.
After search, Gmail has been a hallmark of the Google brand. Setting up your Gmail account is the first step to harnessing the power of your Google account. Gmail can be a simple answer to many email issues.
- you have multiple accounts elsewhere
- you want to be able to use email on your phone without loosing it on your desktop
- you just want a simple online interface for all your email accounts
- you need help with spam filtering (especially for older domain names),
then Gmail can be a good solution.
While Google offers a number of other options, these are the ones I discuss with my clients the most. So if you haven’t started a Google account yet or you want to consolidate the ones you have, start by creating / consolidating your Gmail account at www.gmail.com
Have you setup a Google Account yet? What Google products can you not live without? Share your insights in the comments below.
With all the many plugins available to help your blog or website with SEO, my favorite is the WordPress SEO Plugin by Yoast. He does an excellent job of combining a number of essential plugins into one. This helps increase your website’s download time (another key to SEO success). Learn more on the following video:
Coming up with ideas for posting on Facebook page can be challenging. Over the past few months, I’ve been working with clients to help them improve their Facebook interaction. While adding to a local Facebook page regularly is essential to quality results, improving interaction and developing relationships with your local customer is important, too. Along the way, we’ve learned a few ideas for sharing (especially when we’re stuck). Give these a try on your local business Facebook Page.
- Notice the Weather – Today’s weather can have a big impact on foot traffic to your business. Pointing out what’s happening and how it’s relevant can be helpful to your customers. Wild weather always gets people talking.
- Post an encouraging quote with an imaginative photo – Consider a quote / photo your customers would want to share on their Facebook page. More shares exposes your local business Facebook page to more folks. And, if you created own the photo, consider adding your domain name subtly to the bottom. That way if friends of friends share your photo, it keeps drawing people back to your local business.
- Promote What’s Happening in the Neighborhood – Your business is part of a neighborhood, town, or city. When you promote festivals, activities, or events
- Don’t forget staff celebrations – Birthdays of staff, new babies, big anniversaries, graduations, etc. are great opportunities to bring personal celebrations to your clients. These are also ways to spread information virally.
- New and exciting products – Every business consists of products and services. Make sure you get yours noticed, but do it sparingly. When something new and exciting comes out, be sure to share it with a photo.
Be consistent with your posts and at least 3 hours apart. Now get started on your posting on Facebook page today.
Do you have some great posting ideas? I’d love to hear them. Share your ideas in the comments below.
The frustration cannot be explained when the important email you’re waiting for (and know was already sent) doesn’t appear in your Gmail nearly immediately. Or worse yet. That important email ends up in your spam or junkmail folder.
For local business owners, having leads not show up at the top level of your email in-box can cost you sales.
Most public email providers, like Gmail, have their own spam filter algorithms that save user from hundreds of junk emails as well as nasty viruses. Sometimes Gmail mistakenly labels an email from a frequent forwarder (like your website domain) as a spammer and moves the emails into your spam or junkmail folder.
To correct Gmail’s misdirect, you want to add a filter to Gmail to WHITELIST the important email address or domain name.