The other day, I was reading about the state of the blogsphere by the CEO of Technorati.com. The article is worth reading at: http://technorati.com/blogging/article/state-of-the-blogosphere-2009-introduction/
For me, the real benefit of this article is their survey of 2,900 bloggers from around the world. I enjoy statistics describing just about anything, but the ones on blogging were especially fascinating. Let’s look at the breakdown of WHO is blogging as shared in the article above:
- 72% – Hobbiest
- 15% – Part-Timers
- 9% – Self-Employed
- 4% – Pros
Isn’t it great that blogging is MOSTLY done by folks for fun (that’s the Hobbiest). The question I would like to ask the other 28% is HOW did they get started blogging. I would venture to say that many the blog for their businesses or companies got started by blogging as a hobby. Regular blogging gets those creative juices flowing and can grow into something that is supportive to your income.
Blogging has become an important business development and marketing tool in our growing social media society. More than 1 in 4 people in the survey blogged for business reasons and almost half of them are doing it full-time. Who would have thought a hobby could become a full-time business or position?